The Time Freedom Podcast

The Amazing Lifestyle Business

Episode Summary

Most entrepreneurs start a business for freedom—yet somewhere along the way, the dream can get buried under long hours and endless tasks. In this episode, Brian Herriot and Kirby Denison unpack the idea of lifestyle businesses—ventures intentionally structured around the founder’s life, not just revenue growth. Through stories, strategies, and honest reflections, they explore what it means to define success on your own terms, balance money with well-being, and design a business that actually delivers freedom.

Episode Notes

Top 5 Takeaways:

  1. A lifestyle business prioritizes freedom over unchecked growth.
  2. Success is measured in time and choice, not just revenue.
  3. Evaluating income by the hour gives a clearer picture than annual totals.
  4. Raising prices can unlock more freedom with less work.
  5. Boundaries and intentional design keep your business aligned with your life.

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